For Snap? A fine and a binding agreement not to do this again or else to designate TC as one of their preferred methods of disclosing financial information (like Elon's twitter is for Tesla).
Shareholders on the wrong sides of trades today can also sue Snap and have a good chance of recovering any putative losses. This is actually the bigger concern for Snap since this is likely a much bigger amount than any potential SEC fine.
On the bright side, the SEC will eventually ask how this happened. Not that they do any serious enforcement these days.
The problem is that someone at Snap did not do what they were supposed to do. Rather than a broad disclosure, they made a limited one, which had a noticeable affect on the market.
And this is exactly the type of failure that the SEC likes to police. It's like to result in a small fine and/or binding agreement for Snap to broadly disseminate financial results in the future, rather than leaking financials to favored journalists.
Do a little research into “embargo” in regards to news media and you’ll understand it’s a very very common thing.
The damage to TC is reputational, if that. This isn't the first embargo TC has broken and it won't be the last. If anything, they've developed a reputation as the place to send leaks to.
This is probably part of the reason embargo leaks aren’t that unusual.
There is enough for an investigation. Whether it leads to criminal charges is a very different thing.
If someone at TechCrunch were to trade on the information before releasing it then I guess that would probably count (and it certainly would breach whatever NDA there was). Similarly for someone who passed information on to an accomplice.
But just the article being released a bit early doesn’t really feel like insider trading (at least in the US). If a draft of the article were left in a coffee shop and someone found it and traded on it that wouldn’t be insider trading. And that situation feels a lot more nonpublic than this one. I don’t really see how TechCrunch would plan to gain from releasing their article to everyone at the same slightly early time.
Naturally it feels unfair but insider trading isn’t really about fairness in that more general sense.
It's fine to release numbers online, through generally available media like Twitter or Facebook.
Techcrunch doesn't cut it. That means at least one person (i.e., at Techcrunch) got the information before the rest of the public (meaning anyone not at Snap).