News for hackers. Stuff that matters.

A comment on DuckDuckGo's traffic keeps growing. Parent comment

Re:DuckDuckGo's traffic keeps growing by dstroot on Monday October 21, 2019 @06:30PM (#21318254)
Can someone explain the DDG business model? How does this company make money? How am I as a user being monetized? At least I understand Google’s approach.
[ Parent | on HN ]
Re:DuckDuckGo's traffic keeps growing by tagawa on Monday October 21, 2019 @07:13PM (#21318632)
As others have said, we get revenue from contextual advertising as opposed to behavioural advertising. In other words, if you search for "car" you'd see a car-related ad rather than an ad based on your search history or personal profile (which we don't have anyway).

There's more info about our business model here: https://spreadprivacy.com/duckduckgo-revenue-model/

Disclaimer: DuckDuckGo staff

[ Parent | on HN ]
Re:DuckDuckGo's traffic keeps growing by dredmorbius on Monday October 21, 2019 @06:48PM (#21318417)
Advertising.

Untargeted advertising.

[ Parent | on HN ]
Re:DuckDuckGo's traffic keeps growing by marcosdumay on Monday October 21, 2019 @06:52PM (#21318439)
There are some ads there. I don't think they have been very successful selling them, but it looks like search is cheaper to provide than it used to be.
[ Parent | on HN ]