One difference is that Pixiv requires you to be logged in to see NSFW content, much like the new Imgur changes, but I suspect this is for other reasons. I haven’t checked to see if doing that actually shows different things in terms of advertisements.
OTOH, I’ve never heard of any advertisers pulling out of an entity due to pornographic content in Japan.
I haven’t tried OAuth on Pixiv but they have a fairly good engineering culture and would be surprised if they are asking for your Google password.
Edit: I just tried. The password it’s asking for is the one that will be associated with the Pixiv account that is created. Whether that is how federated login should work is arguable, but it’s a fairly common pattern.
A more reputable company just might not want their ad displayed on a site that might have porn or questionable content. Look at how YouTube ads and monitization have changed in just the past few years. There were real issues with major ads getting displayed on popular but questionable videos.
We're heading into a much bigger issue of call-out culture. We're seeing academics, programmers, CEOs, authors and comedians being told they need to resign from positions or be ousted for single political comments or a single donation to one cause made years ago. Then people go back through history and pull up every questionable thing that person has done or said.
I don't think it's tangentially related; and that it's affecting the business of Internet advertising.