Re:Blizzard Cancels Overwatch Event
by bitL on Tuesday October 15, 2019 @08:26PM
(#21265707)
It's possible Blizzard is only surviving if they have access to Chinese market? We don't know their financials, management might be just prudent from their point of view in order to survive (people are way more obsessed with gaming in Eastern Asia than anywhere else and those regions have largest population). The management is certainly fully aware of the whole sh*tshow and likely aren't happy with whatever choice they have.
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Their statements to shareholders put the Chinese market at 10% of their total revenue. ATVI is posting billions of dollars in profits, and has a profit margin of 25%+.
Activision Blizzard is in no risk of going bankrupt even if they lose the entire Chinese market.
Good, then voting with one's valet should be a good strategy to bring them back to their senses, unless they are 100% into some Chinese-friendly business ideology. Blizzard is off my list, I might re-evaulate in 1 year.
Funny that no one is talking about voting with their wallet by not buying Chinese products.
Some people are. But since this article is explicitly about Blizzard, people are focusing on their actions with Blizzard.