Re:Blizzard Cancels Overwatch Event
by irq on Tuesday October 15, 2019 @07:57PM
(#21265479)
It's definitely not no-win. They can completely exit the Chinese market. The company will still survive if they do so. Earlier in this thread it was pointed out China generates only 10% of their revenue.
[ Parent
| on HN ]
This.
Fire some people, make hongkong-protestor-Mei a skin [0], declare "we screwed up" in big letters, at that point the press this has generated for them would probably be a net win in the non-PRC market.
[0] end of this video https://old.reddit.com/r/Overwatch/comments/dibrb0/overwatch...
You’re correct that there’s a clear winning move, but you’re wrong about what that move is. Blizzard’s stock price hasn’t budged much since the scandal unfolded. Clearly the market doesn’t think there are going to be any long term repercussions from this. Every few week the gaming internet gets really mad about something or the (loot boxes, micro transactions, DRM, etc) and kicks up a huge fuss and then everyone immediately forgets about it and keeps buying games.
Why on earth would Blizzard feel compelled to exit the Chinese market right now (which would definitely tank the stock price)?
Re:Blizzard Cancels Overwatch Event
by paulddraper on Tuesday October 15, 2019 @10:09PM
(#21266375)
Agreed. This is Facebook-level outrage and Facebook-level market consequences (little to none).