Probably people/companies will just depend on word of mouth and other channels to promote events and not depend on discovery through a specific service.
I fucking hate WeWork (i was really worried when Meetup.com was acquired, and it appears that I was correct to be).
the only thing that virality helps with is event anouncements. finding all events in the same place, that is what makes meetup.com useful. the actual registration, and what not can be done anywhere else without causing to much friction.
of course having two sites is more complex than having it all-in-one. that was the whole benefit of meetup.com, but that benefit is now going away.
one reaction is to reduce the dependency on meetup.com for groups. we need meetup.com to help get the word out, but we can use other tools for the actual group management.
Edit: After reading a bit more about it, the cost is to the users, not organizers, which makes even less sense. Why would anyone ever RSVP instead of just showing up?
https://www.meetup.com/lp/paymentchanges
UPDATE October 15, 2019 1:30 pm ET
This payment change is currently only a limited test for a small number of groups. Organizers of these select groups have the option to opt-out of this test. We will not be making any significant payment changes in the near term. We are committed to providing advance notice before any changes go into effect.
We’ve also updated our FAQs below to address specific questions.
Meetup is a resource for me. My guess that this change would complete end every single meetup I know of except for a few tech meetups - and these probably have alternatives and so wouldn't want it either.
It seems like this also illustrates a complete misunderstanding by the meetup company of how the meetup app is used by their users/customers. Among other things, it's standard for people to find group, sign-up maybe once and then not sign-up further but continue to attend regularly - the group I run and the group I've previously run were like that. Meetup was/is about discovery. Expecting potential attendees to pay is absurd, regular attendees wouldn't feel obligated to register and so wouldn't pay. The confusion is complete.
The understandable reason: Facebook is "free" and most of these better alternatives will be fragmented and mainstream unknown for a long time.
Maybe one overarching event-search service could help the fragmentation problem, if it doesn't already exist.