I traveled extensively across most of Europe and also a bit of US. In the northern half of Europe pedestrians are crossing the streets in a very orderly manner, the entire summer I lived in Vienna I haven't seen a single pedestrian crossing a red light, not even on streets with almost no traffic. In the southern part things are different, but on average in Europe people pay more attention to crossing the streets than in US. That explains the lower fatalities.

Also in Europe people text less; I never understood the US preference for texting, in Europe we simply talk (many countries have affordable or unlimited voice plans). When I drive a car (10-20% of the time) I have a headset in my ear, when I ride the motorcycle I have a helmet headset turned on on auto-answer. I don't talk too often while driving, but it is less distracting than texting, I never have to touch the phone while driving (on the bike it is not even possible).