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A comment on I built a game into our B2B product. Parent comment

Re:I built a game into our B2B product by usecontainers on Sunday October 06, 2019 @11:36AM (#21172668)
agree - this is a clever approach to solving the problem facing a whole group of applications where the "field of dreams" strategy is not going to work. Thanks for sharing.
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Re:I built a game into our B2B product by virtuallyvivek on Sunday October 06, 2019 @11:11PM (#21177016)
Had to Google "Field of Dreams" haha. Love the term.

Yeah classic marketing strategies of pitching value and getting an entire team to buy in is no longer going to work for communications products like these...

It's all about capturing enough single user joy to incentivize user invitation.

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