I built a game into our B2B product

Re:I built a game into our B2B product by gumby on Sunday October 06, 2019 @10:39AM (#21172299)

I almost didn't click on this link but I'm glad I did. It was a clever and thoughtful approach to fixing an adoption problem.

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Re:I built a game into our B2B product by usecontainers on Sunday October 06, 2019 @11:36AM (#21172668)

agree - this is a clever approach to solving the problem facing a whole group of applications where the "field of dreams" strategy is not going to work. Thanks for sharing.

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Re:I built a game into our B2B product by virtuallyvivek on Sunday October 06, 2019 @11:11PM (#21177016)

Had to Google "Field of Dreams" haha. Love the term.

Yeah classic marketing strategies of pitching value and getting an entire team to buy in is no longer going to work for communications products like these...

It's all about capturing enough single user joy to incentivize user invitation.

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Re:I built a game into our B2B product by virtuallyvivek on Sunday October 06, 2019 @11:07PM (#21176991)

Glad you liked it, gumby! Stay tuned for similar experiments to promote adoption. :)

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