Probably because "product life-cycle" is MBA 101.

Not sure if this is the original from HBR but it is from 1965: https://hbr.org/1965/11/exploit-the-product-life-cycle

From "Maturity Stage":

> The market maturity stage typically calls for a new kind of emphasis on competing more effectively. The originator is increasingly forced to appeal to the consumer on the basis of price, marginal product differences, or both.

Because we have 100 years of free market capitalist based economic history that it would be unwise to ignore?

Enterprise computing was already pretty mature in the pre-cloud era yet prices were (and still are) very high. So when exactly does this commoditization kick in? 50 years? 100?

Enterprise computing? In what sense? Colocated hosting is indeed a race to the bottom, as are renting of bare metal servers and VPS’s