Sad truth is that even if they would be aware, they'd just shrug their shoulders and let it be as they would have been framed to see it as either an inevitable state of things, or, being done in the name of their 'security' or some other vague benefit (personalized service).

Frameworks like the GDPR are steps in the right direction, but unless enforcement is staffed and funded at a scale to match the threat (It is not, not even close on a galactic scale), its impacts will mostly be cosmetic.

Don't get me wrong, I do applaud the work of privacy advocates, but unless we have a systemic change to reign in surveillance capitalism and captured regulation, things will only get worse.