If you have some spare time and are going for an item that's hard to make wrong, this can serve you too. I bought an item that was using a brand name in the title on eBay, but what I got was a cheap knockoff. The box itself had the Chinese branding so it was very obvious.

I ended up getting a full refund and it works fine. I was annoyed at the deception more than anything - the item is fine, but they may have cost a sale to a legitimate supplier by abusing the trademark.