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Re:The Forbes ‘30 Under 30’ Hustle by PragmaticPulp on Thursday September 26, 2019 @02:37PM (#21084017)
I know two people on the “30 under 30” list. Both of them are incredibly charismatic and charming in person. Their Instagram and Twitter accounts churn out constant brand building material. They both have pseudo-startups with noble causes and vibrant websites. Their startups have a list of impressive advisers, including B-list senators and industry executives.

However, neither of them have made any progress on building an actual business. One of them has supposedly been developing the same simple product for almost 7 years now, but they’ve never been able to produce even a proof of concept prototype.

I thought I was missing something for the longest time, until I let go of the idea that they were really trying to build a company. They’re not. They’re building their personal brand, and succeeding wildly thanks to publications like the “30 under 30” list that have an insatiable appetite for underdog success stories.

Surely some of these companies are legitimately successful with great business models, but they’re mixed into these lists with the brand builders who know how to game the system. I’d be interested in reading an honest “Where are they now” follow up series that checks in with these founders at the 5-year mark after they make this list to see who the real successes are.

Re:The Forbes ‘30 Under 30’ Hustle by _the_inflator on Thursday September 26, 2019 @04:48PM (#21085379)
Re:The Forbes ‘30 Under 30’ Hustle by StavrosK on Thursday September 26, 2019 @05:06PM (#21085548)
She's currently a very big meme in Greece, because she made some laughable claims like that she's done a trachea transplant which she didn't really, and that she's worked in NASA, which is also false.

I have no idea how she's in Forbes.

Re:The Forbes ‘30 Under 30’ Hustle by themagician on Thursday September 26, 2019 @06:11PM (#21086125)
In today’s world it doesn’t matter what you do, just what you can convince enough people is true. The disbelievers are just jealous.

Social media has truly altered reality in a weird way.

Re:The Forbes ‘30 Under 30’ Hustle by mirimir on Thursday September 26, 2019 @08:18PM (#21087142)
Yes, that's exactly it.
Re:The Forbes ‘30 Under 30’ Hustle by bobthepanda on Thursday September 26, 2019 @07:21PM (#21086722)
Forbes has managed to sell out its brand.
Re:The Forbes ‘30 Under 30’ Hustle by skeptical900067 on Thursday September 26, 2019 @09:56PM (#21087694)
Except the videogame review department. Surprisingly objective and critical material there in a genre renown for quid-pro-quo.
Re:The Forbes ‘30 Under 30’ Hustle by _the_inflator on Friday September 27, 2019 @03:29AM (#21089366)
I feel totally sorry for her. She stands in the pillory and the internet won't forget. I cannot imagine a recover from there, because this is a trust issue.
[dead]
Re:The Forbes ‘30 Under 30’ Hustle by gamblor956 on Thursday September 26, 2019 @07:22PM (#21086733)
What does her gender have to do with anything?
Re:The Forbes ‘30 Under 30’ Hustle by GhettoMaestro on Thursday September 26, 2019 @07:45PM (#21086891)
Re:The Forbes ‘30 Under 30’ Hustle by pretendscholar on Thursday September 26, 2019 @10:07PM (#21087776)
Thats probably the worst (best?) example. She hasn't done hardly anything she said shes done.
Re:The Forbes ‘30 Under 30’ Hustle by ryandrake on Friday September 27, 2019 @12:48AM (#21088540)
Theranos was a good one, too. There was pretty much nothing there, for years, but people so wanted to believe the story. At a time when high tech was seen as producing an endless stream of silly apps that solved problems for hipsters, and mired in very real sexism problems, here comes this young, attractive woman who claimed to be using technology to solve some serious medical problem. Narrative Jackpot! Like the X-files poster, everyone in the press and industry Wanted To Believe! Money poured in, fame, adoration, comparisons with Steve Jobs. Full page photo spreads, lots of smiling, lots of shaking hands. Happy words and excitement. Hype lead to a presumption of success, which lead to more happy talking, which created more hype, leading to more presumption of success, which lead to more happy talking... Finally someone looked behind the curtain and saw there was nothing there. And everyone was disappointed and pretended to be so surprised. There are no UFOs.

Everyone involved are millionaires now and are permanently set for life. They're just going to spend their time now looking for the next narrative to fit and the next thing to take credit for, knowing nobody is going to fact check until they've done the cycle again.

Re:The Forbes ‘30 Under 30’ Hustle by pimmen on Friday September 27, 2019 @09:05AM (#21091464)
That artificial trachea transplant is well known in Sweden since the lead of the project who carries the bulk of the blame for the research fraud, Dr. Paolo Macchiarini, used the Karolinska Institute as his base and the scandal resulted in KI replacing the board and the president because of how they supported him in spite of evidence. Since KI is involved in awarding the Nobel Prize in medicine we were very worried in Sweden if this was evidence of a culture that would compromise that process as well.

If she would've had that on her resume over here, sheesh, that would not have looked good. Especially if she claimed that her work saved a patient's life.

Re:The Forbes ‘30 Under 30’ Hustle by hndamien on Friday September 27, 2019 @01:54AM (#21088865)
This is why I hate group work.
Re:The Forbes ‘30 Under 30’ Hustle by sobellian on Thursday September 26, 2019 @11:56PM (#21088278)
Forbes does not meaningfully fact check this list. An acquaintance of mine got on it by taking credit for the work of others she worked with. If they called even a single person to corroborate her story it would have fallen apart.

I don't doubt that some genuinely notable people are mixed into this list, but it's impossible to take Forbes' word for any of them.

Re:The Forbes ‘30 Under 30’ Hustle by whatshisface on Thursday September 26, 2019 @02:42PM (#21084068)
How do you "cash out" on brand building if your company isn't doing anything? Motivational speaking?
Re:The Forbes ‘30 Under 30’ Hustle by Roritharr on Thursday September 26, 2019 @02:50PM (#21084158)
Jumping into a high paying bullshit job, being on advisory boards, networking yourself into circles where your Rolodex becomes valuable that intro's from you can get you 70% into raising VC...

I've seen quite a few of these people in my area and they disgust me every time, coming from a "work is only valuable if it's hard" work-ethic family.

Re:The Forbes ‘30 Under 30’ Hustle by puranjay on Thursday September 26, 2019 @05:18PM (#21085658)
It's an epidemic in my industry (marketing) so much so that I feel like I'm doing something wrong if I'm not out there building a personal brand.

I just feel that the work I do should be all the "brand" I need to build. Yet everything around me points to the contrary.

Re:The Forbes ‘30 Under 30’ Hustle by CobrastanJorji on Thursday September 26, 2019 @05:55PM (#21086010)
You feel that actual value should be all that someone or something should need to be successful and that focusing on building a brand should be no substitute? And you work on what again?
Re:The Forbes ‘30 Under 30’ Hustle by puranjay on Thursday September 26, 2019 @06:43PM (#21086393)
I meant I see no point in building a personal brand.

My corporate brand is doing fine

Re:The Forbes ‘30 Under 30’ Hustle by hurrdurr2 on Friday September 27, 2019 @01:32AM (#21088743)
They should disgust everyone...but in our current culture of instagram model worship it's all about how you sell yourself with little or not much to back it up.
Re:The Forbes ‘30 Under 30’ Hustle by knzhou on Thursday September 26, 2019 @02:53PM (#21084206)
There is no "cashing out", prestige seeking is just the result of a primitive drive. It's like asking how I'm going to "cash out" all the french fries I'm eating. I don't have any plan to, it just feels good to eat them.
Re:The Forbes ‘30 Under 30’ Hustle by natalyarostova on Thursday September 26, 2019 @03:29PM (#21084561)
Having an excellent and large network is extremely valuable. Epstein is the ultimate example of charisma+network being a career choice.

It's sort of too bad, because these people don't provide the type of value that we respect. But they do ultimately provide value by connecting people, and for that they are rewarded.

Re:The Forbes ‘30 Under 30’ Hustle by danso on Thursday September 26, 2019 @08:53PM (#21087410)
Incidentally, a Forbes writer was exposed a few months ago for publishing a puff piece from Epstein's PR team under his own name:

https://www.nytimes.com/2019/07/21/business/media/jeffrey-ep...

> The article on the Forbes website was attributed to Drew Hendricks, a contributing writer. As The Times revealed in an article last week, he was not the author of the piece. Instead, it was delivered to him by a public relations firm, and he said he was paid $600 to attach his byline and post it at Forbes.com.

> Mr. Hendricks said he had not been aware of Mr. Epstein’s history. “All I knew was, this is a guy doing a science thing,” he said. “If I had known otherwise, I wouldn’t have done it.”

Re:The Forbes ‘30 Under 30’ Hustle by joncrane on Thursday September 26, 2019 @10:30PM (#21087886)
It only costs $600 to plant a piece in the NYT?!?!
Re:The Forbes ‘30 Under 30’ Hustle by taylortrusty on Thursday September 26, 2019 @11:12PM (#21088067)
Forbes, not NYT
Re:The Forbes ‘30 Under 30’ Hustle by jzl on Friday September 27, 2019 @02:37AM (#21089077)
And a reminder that the vast majority of articles on "Forbes" are written by an army of contributors, who until recently weren't even guaranteed to be paid. Forbes online is basically the Huffington Post, but riding the coattails of its supposedly prestigious namesake magazine. https://guestpost.com/blog/2018/08/how-much-paid-forbes/
Re:The Forbes ‘30 Under 30’ Hustle by joncrane on Friday September 27, 2019 @08:00AM (#21090896)
Oh, whoops, the article describing the bribe was in the NYT. Sorry about that.
Re:The Forbes ‘30 Under 30’ Hustle by cat199 on Thursday September 26, 2019 @06:38PM (#21086352)
> Epstein is the ultimate example of charisma+network being a career choice

pretty sure a good bit of his 'brand' was in profits from his 'side business' here as well..

Re:The Forbes ‘30 Under 30’ Hustle by sooheon on Thursday September 26, 2019 @11:16PM (#21088093)
Something needs to keep the network together.
Re:The Forbes ‘30 Under 30’ Hustle by Spooky23 on Thursday September 26, 2019 @04:22PM (#21085090)
Selling stuff, doing deals. Some people gravitate to the award-winning trope.

If you need to get something difficult done, awards (other than academic) in my experience are a warning signal. People who are thinking about awards are always a problem.

Re:The Forbes ‘30 Under 30’ Hustle by xkcd-sucks on Thursday September 26, 2019 @11:24PM (#21088126)
One great thing about globalization is that there will never be a shortage of suckers who aren't wise to your con
Re:The Forbes ‘30 Under 30’ Hustle by AznHisoka on Thursday September 26, 2019 @03:15PM (#21084417)
1) Getting funding easily from VC's (and sneaking in a clause that says you will cash out $1M so you can focus on the "long term")

2) Having access to highly coveted angel deals like Uber, or Twitter when they were just startups.

3) Getting paid for giving high-level fluffy advice in conferences.

4) Book deals.

Re:The Forbes ‘30 Under 30’ Hustle by dlandis on Thursday September 26, 2019 @05:28PM (#21085740)
That's easy - train other people how to build their personal brands. Think about it like a pyramid.
Re:The Forbes ‘30 Under 30’ Hustle by wefarrell on Thursday September 26, 2019 @02:57PM (#21084240)
Talent acquisition.
Re:The Forbes ‘30 Under 30’ Hustle by seppin on Friday September 27, 2019 @12:46AM (#21088527)
I'm surprised that “30 under 30” is still understood as anything other than they email you and ask if you want to be on the list.

That's it.

Re:The Forbes ‘30 Under 30’ Hustle by ryandrake on Friday September 27, 2019 @12:37AM (#21088478)
Nobody fact checks anymore. All you have to do is claim to do something, or claim to know something, and smile and look good while doing it, and people will believe you. Why go through the effort of actually learning or doing anything if you can just talk and be a "thought leader?" Even better, find someone else who actually does things but isn't as slick and polished a personality, wait for them to do it, then take credit. Do that over and over, and now you have a "track record" of success, and you'll start getting invited to speaking gigs, offered membership on company boards, sought out as a mentor, all for doing nothing but sounding really good. This is the foundation of leadership and career mobility in lots of companies.