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Re:Match.com Used Fake Ads to Swindle Users, F.T.C. Says by LeonM on Thursday September 26, 2019 @07:29AM (#21079936)
I agree that dating is basically marketing for yourself.

But dating sites are there for those who are generally bad at that. The requirement of marketing 101 to be successful on a dating site kind of defeats the purpose.

Re:Match.com Used Fake Ads to Swindle Users, F.T.C. Says by notyourday on Thursday September 26, 2019 @11:46AM (#21082073)
Let's see if we can apply this to finding a job. You need to do marketing.

Let's see if we can apply this to filling a job. You need to do marketing.

Let's see if we can apply this to selling a watches in a store? You need to do marketing.

Let's see if we can apply this to selling your specific CBD online? You need to do marketing.

Why would you think that dating would be different?

Dating sites are the top of the funnel. You still need to close the "sale". To do that one has one of the two options: time to experiment and develop sales tactics or have the needed resources. I do not know what Evan's "style" was if any but him being a billionaire definitely helped to close the deal with Miranda.