Does this mean that it isn't technically "healthy" for you?

Yep. In fact, in order to make it more meat-like, they added a chemical called "heme" (it's what makes meat seem "bloody"). There's evidence that heme is a carcinogen. And of course the burgers include large amounts of saturated fat in the form of coconut oil.

All that said -- it's probably no worse than a meat burger, but it doesn't hurt animals, and it doesn't contribute to global warming, so if the choice is between that and beef, go nuts!

But it might be much worse than a beef burger from a health perspective. Grass-fed beef in moderate quantities in the context of the right diet can be very healthy for you.

> in moderate quantities in the context of the right diet

How much grass-fed beef should an average person consume in a day/week/month?

There was a conversation here recently about this: https://news.ycombinator.com/item?id=20138533

But I don't know enough to say one way or the other.