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Re:Amazon Echo Buds by pavelmark on Wednesday September 25, 2019 @04:05PM (#21074727)
>>Bose Active Noise Reduction Technology Interesting that Bose would license this out. Seems like Amazon would be a major threat to them.
Re:Amazon Echo Buds by throwanem on Wednesday September 25, 2019 @04:13PM (#21074806)
It's just a white-label version. No IP licensing is necessary, or indeed at all likely; there'd just be a contract for the branding, and a post-final assembly step in which the branding is applied.
Re:Amazon Echo Buds by hbosch on Wednesday September 25, 2019 @05:46PM (#21075896)
This doesn't make them a threat, it makes them a customer. Clearly these are, more or less, Bose earbuds with Alexa built into them.