specifically, don’t love the mass email pretending to be specific 1-1 email. mostly i dislike the asymmetry of people to do a very little work and give me a bunch of work (having to review the company.) i am much more likely to do the work if i think they were talking to me specifically, especially since that means there is a much greater chance that it is a match. much the same as spam, i guess.
the tracking itself doesn’t bother me too much. i do type in my email to docsend decks which is also tracked. i do not like the fact that the docsend decks disappear though. i suppose that is a different issue.
Re:How to Cold Email Investors [video]
by the_watcher on Tuesday September 24, 2019 @12:55PM
(#21062186)
> specifically, don’t love the mass email pretending to be specific 1-1 email.
In the context of an email soliciting a 1-1 interaction, I completely agree.
I'm ok with a marketing email personalizing itself to me ("Hey <name>, from <name> at <company>.")
I don't really have a problem with click-tracking anywhere, but as I work through the logic, I can't really tell you why. It isn't really any different than open tracking. Thinking more about it, I guess I'm ok with tracking that I landed on a URL via a referrer or UTM, as this is tracking how someone arrived at your property and is ostensibly less personal, not whether or not they read the letter you sent them. I'm less ok with tracking that person clicked link in email you sent them. Again, speaking specifically about 1-1 communication, mass email is a separate issue (that I have some problems with, but they're not equivalent to me).