I'm not talking about that garbage. I'm talking about the mom and pop stores. The catering service, the stationery shop, etc.. These services are competing with shit (other ads) right now. Wouldn't it be nice if we could clean up the ecosystem and have these companies benefit?

Absolutely agreed! And these services you mention have to expend great amount of money and effort at advertising, and often resort to dishonest practices, because the market is already saturated with advertisements.

I like to picture it like this: if everyone around you is shouting through a bullhorn, you have to use a bullhorn too just to have a shot at being heard by the person next to you. But how about taking away everyone's bullhorns? Suddenly, people would have a chance to have an actual conversation.

A floor needs to be put, to stop the ethical race to the bottom, and that floor needs to be put way above where advertising industry currently is.

If I need a catering service or a stationery shop I do a search and look for the websites, not the ads (which are blocked anyway). I don't see how ads disappearing would prevent them from getting business through their website.

At the moment everyone "needs" ads because everyone else does it. If this cancer would disappear then everyone is on a level playing field and can attract business by ranking well on search engines, etc.

Sorry, I never saw such ads in my life before. That garbage, however...

I agree. These ads exist (I do see them a lot in Search) but at a much lower proportion than other places. The reason is it's a quantity game and it's much more expensive to buy ads for irrelevant keywords whereas display ads aren't like that.