My shock is how companies like Thomas Cook manage to survive by constantly selling below cost just to keep alive. In my mind this is just another Uber, it only stays alive because people just keep throwing money at it. I wouldn't be surprised if TUI, Itaka, and others follow suite.
I am always shocked to see their prices for a 5-6-7 day trip, at a fraction of what I would have paid. I do know that scaling reduces prices, but well.. apparently not really.. like the PIIGS economies the moment lending froze, Thomas went under.
I always wonder, are they really masters of profitability or some sort of scheme going on.
United has been finding this out here states-side. Options that used to be standard for a class of seating are now upsold-options for more than the delta of the ticket price. Because fuck you, that's why.
Disclaimer: I have no knowledge or expertise in this field other than being subscribed to Wendover Productions.
or it could be that travel drops - fewer flights overall may mean fewer passengers for all of them - most flying is purely leisure
If more fail there might be a domino effect as so many places have come to rely on tourism.