I remember those times. A number of companies in the UK saw web-sites as extensions to their teletext based advertising, just with more information density and a few small pictures (emphasis on both few and small: most of their customers were using ~28k8 connections at home and/or overcommitted shared connections in collages & libraries). You were sill expected to phone in your order, or physically go to your local branch, once you had seen something that took your fancy.

eCommerce was happening at that point (Amazon started in '94 IIRC, and the gambling & other adult entertainment industries were already actively making moves in that realm), but it was in its early days and far from trusted by either the public or many companies.

This was an intranet site was launched in 94, we don't talk about bt.com