Many years ago when I thought this was funny, I had a friend who would donate $10 in cash to Focus on the Family, Southern Poverty Law Center, DNC, RNC. For $40 they would get a deluge of mailers, calls, even visits. My friend feels bad to this day because the spam continues 30 years later.

I had this done to me many addresses ago and it’s bizarre how many mailers say something like “donate now so we can raise more donations because of terrible thing C”

I think the issue not covered in the nice article is that it’s not just coordination it’s competence. I think the reason why smart people don’t donate is that there’s not something to buy. If you have almond industry level funds to a cause it would like just result in a bunch of marathons and commercials. Smaller amounts, well placed seem much more effective.