Maybe if smaller state-colleges are smart they can leverage OCW to their advantage. Instead of doing their own lectures and coursework, they'll use OCW and focus on adding value where OCW cannot with things like instructor led discussion and Q&A sessions about the lecture you've just seen, helping with and grading coursework, one-on-one assistance with assignments, handing out certificates or diplomas upon completing a set of courses, and all the other good stuff an actual college can to better than a pre-recorded video. In fact I'd probably sign up and pay money for just that.