AWS support is stellar. We have workloads on the three major cloud providers, and AWS support is better by an order of magnitude. If anything, this has spoiled us. When things that take minutes to solve (or figure out) on AWS takes days on another cloud provider, no amount of technical wizardry can make up for it. They won't be dragging your feet just because you have a lower level plan, but if you want to call them to solve stuff right now on the phone or have them showing up at your company with specialists in tow, then you have to fork over the required amount. It's well spent, IMHO.
I had one guy work the better part of the day with several phone calls to get to the bottom of my non-critical issue.
Not all experiences have been excellent (I think they could head off half my tickets if their status page would just be accurate), but Amazon is far from the "do humans actually work there" category.
We also only are getting one side of story.
Not to knock on a gym - but I'd be interested in the membership plan rules - some of fitness memberships should be flat out illegal - auto renewal for a year, can't cancel to early, but have to cancel before end of membership (short cancellation windows) and big rigmarole.