> Sure, but if you had phrased the question more fairly and said "Should it be ok for a company to give you free services in exchange for tracking everywhere you go?" I think almost everyone would have said yes.

Then you should add shadow profiling, data banks linking together data of dozens of different companies, politically targeted advertisement that pretends to be from human users.

Yes the free market is nice and all, still the internet is a hell of a creepy place. It is undeniable that the reason this was allowed (comparing to direct mail advertisement for example) is that it was always believed to be impossible.