>If I am voluntarily giving information to a company, and have been completely informed of all the purposes that it will be put to (especially which companies it may be transmitted to), then I have no problem with it at all, personally. And I particularly would not be inclined to say that others can't decide this for themselves.

I fully agree, but it seems like under this legislation it becomes illegal to conduct a business in this manner. If I am fine with trading a certain set of my data for access to a service, I should be able to do so (if the service provides that option, obviously).