Re:Silicon Valley is terrified of California’s privacy law
by mrmuagi on Thursday September 19, 2019 @04:39PM
(#21020510)
Is there a difference between offering, say, $12 monthly opt-out & $10 plan for opt-in vs flat $12 with a $2 discount to opt-in?
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Re:Silicon Valley is terrified of California’s privacy law
by seandougall on Thursday September 19, 2019 @04:56PM
(#21020676)
Given how hidden opt-out settings tend to be, yes. If the user has to opt in explicitly, it’s much less likely they’ll consent unintentionally.
Re:Silicon Valley is terrified of California’s privacy law
by cgriswald on Thursday September 19, 2019 @07:19PM
(#21021698)
In practice it will be a dull button saying “$12 plan” and a bright shiny button saying “$2 DISCOUNT” with everything else in fine print.
Re:Silicon Valley is terrified of California’s privacy law
by Bjartr on Thursday September 19, 2019 @04:55PM
(#21020668)
Yep, people are generally lazy. Having something be two steps instead of one make a big difference on your overall conversion rate.
Re:Silicon Valley is terrified of California’s privacy law
by inlined on Thursday September 19, 2019 @07:41PM
(#21021849)
Probably. Loss aversion may make the user more likely want to recover $2 rather than pay $2 to upgrade to tracking-free versions.
Re:Silicon Valley is terrified of California’s privacy law
by filoleg on Thursday September 19, 2019 @04:51PM
(#21020626)
Yeah, the latter seems like it would involve more bureaucracy than the former. I don't want to sound fatalistic, but I cannot shake off the feeling that it was almost definitely intended.