Re:Silicon Valley is terrified of California’s privacy law
by jonny_eh on Thursday September 19, 2019 @07:27PM
(#21021753)
> Aggregated clicks probably wouldn't.
> Selling ads based on personal data is selling your personal data. The personal data provides the value to the transaction.
What about selling ads based on aggregated data? e.g. put users into buckets, then sell ads for those buckets.
Re:Silicon Valley is terrified of California’s privacy law
by DoofusOfDeath on Thursday September 19, 2019 @04:11PM
(#21020225)
It's interesting to know what those terms mean in Europe's GDPR, but I'm not sure that will affect their interpretation in the U.S. court system.
Yes a click counts as personal data if you can reference it back to a real person. Aggregated clicks probably wouldn't.
Selling ads based on personal data is selling your personal data. The personal data provides the value to the transaction.
Yes lots of companies may need new business models, but for the most part what I've seen is dark patterns, non compliance or wriggling to avoid any real change.
In Europe at least, it's back to the regulators to make a move.