The commercial success of movies is measured at the cinema screenings. This is implicitly accepted even by studios. When a film is labeled as a failure, it is because it didn't break even at the cinema. Given that, I'm all in for heavy-handed crackdown on pirating content still screening at cinemas.

Whatever comes after cinema screenings, is just milking the cow for as long as the current laws permit it. The problem in the case of USA, is that the law permits this virtually forever. So this is a case where the law is being antisocial, enforcing copyright protection of works that should have been in the public domain long time ago. Good for Swiss people that they're not living in a USA protectorate and they can have their own laws.