Example: lots of people I know torrented Game of Thrones because paid services were actually worse. Things like HBO Go stuttered depending on internet connection -- and in one of the season premieres, the service was unavailable -- while torrents offered Full HD quality with no surprises.
Another consideration is when you're paying for Netflix but it doesn't have all the seasons of a series yet. So people torrent the episodes even when they are already paying for a streaming service: torrents are more convenient. They get all the content when they want it, and with high quality too.
Their app is worse than a folder where files show up and disappear when watched. That’s their competition and they failed.
But for whatever reason, the release schedule for new episodes on season 2 is all messed up in my Amazon region. Sometimes there will be 6 days between them, then 9 days, right now the last episode it offers is the fifth one, released there on September the 9th, that was 10 days ago.
It ended with a massive cliffhanger, and I'm sitting over here looking for something to watch, but Amazon Germany simply doesn't want to deliver. So earlier I looked up the scene release, which was back on the 15th, and pirated that episode.
The pirated version also has the added benefit of not throwing double the amount of subtitles (German and English) at me for any foreign language scene. One would think such localization subtitles should be easily disabled, yet Amazon Germany doesn't offer an option for it and still displays them even when English dub and subs are selected.
Right but then you don't fall within the 90% that OP estimates would have bought the product. In OP's points, you either would buy it if you could (1, 2), or are planning to buy after limited evaluation (3). Item 4 is a bit of an odd one (though it applies to me: I only pay for Audible $10/month because you can still do .aa exports and turn them into mp3s and play anywhere, any time; otherwise I'd pirate the books or find a competitor), but your 5th is squarely a lost sale.
The text below your point doesn't really match your point, that sounds more like can't afford or just doesn't want to pay. Leaving in the middle whether it's reasonable to have to go to five "stores" to get everything you want, you either can afford it and are the (proposed) 10% or it falls under item 2.