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Re:WeWork’s Back Is Against a Wall by Someone on Tuesday September 17, 2019 @02:22PM (#20998454)
Eventually: nothing.

That may take a while, though. As an example, check what the “Commodore” brand went through.

https://en.wikipedia.org/wiki/Commodore_International#Demise:

”Commodore declared bankruptcy on April 29, 1994, and ceased to exist”

https://en.wikipedia.org/wiki/Commodore_International#Post-C.... :

“In late 2004, Tulip sold the Commodore trademarks to Yeahronimo Media Ventures for €22 million”

That’s 10 years after they went bankrupt, and the story didn’t even end there.

Re:WeWork’s Back Is Against a Wall by kjs3 on Tuesday September 17, 2019 @04:13PM (#20999566)
Yeah, but Commodore did ~US$1B in sales per year in the early 80s. So, sure, there's some residual value in a well known brand, €22 million is a tiny pittance compared to the pre-fall valuation of the brand. Will C= become another multi-billion dollar company under Yeahronimo? Maybe, but given other resurrected nostalgia brands (see: Bell+Howell shilling crap flashlights on late night TV) I wouldn't bet on it.