That is a self-fulfilling prophecy with no utility to the people making it.

Whatever it is, it’s just a fact of human behavior, and to understand the world around us, we ought to be honest about such facts and investigate how best to live in a world where such facts are true.

For instance, it might suggest that championing a grassroots boycott effort is a waste of time, and that perhaps putting that effort to lobby for laws by which these types of privacy breaches result in automatic prison time or high personal fines is a better option? Also not likely to succeed, but perhaps much more likely than asking rando consumers to not defect in their personal prisoner’s dilemma game with an unmoving corporate behemoth.

It's quite impressive how thoroughly the american consumer has been demoralized by these supposedly unmoving corporations.