However grocery stores and other businesses in that chain have bailers for the cardboard and other processes to insure recycling.

blue apron's fault is trying to enter a space too easily replicated by others including the very grocery stores who have everything mostly in place except for the recipes.

it wasn't long after services like Blue Apron came about and were newsworthy before many grocery stores started having prepackaged fresh items you could mix and match for a quick meal.

And just about everything that Blue Apron or any of these other companies package comes with similar invisible packaging, so the delta is still the same per amount of veggies. Or is your point something different that I missed?

Also note that the delta is a big big percentage of the base packaging, and I am willing to bet it's over 100%, if not 500%, just cause there are so many packages made from few large boxes.

Plus the existing physical stores have the advantage of economies of scale. I always wonder what that means for the whole B2C e-commerce supply chain compared to individual traffic to brick and mortar stores.