Saying it is slowing down was a mistake and I definitely stepped on many toes by doing so.
Even when people say “XYZ is approaching the laws of physics for how good it can get” they often turn out wrong, like with solar panels there are several theoretical limits which have been shattered by using multi-layer approaches and mirrored or stacked panels, or ways to excite 2 electrons from one photon, that ultimately push the technology forward in one dimension or another.
All I’m saying is, you’re in very good company.
Besides the core quality and variety of the scents, technology to prevent wick flare-ups, technology to alter burn rates, more economical mixtures of the wax, better composition of the jar to support cheaper shipping and less breakage.
That’s not even to mention all the new competition to the venerable candle; non-burning LED candles, plug-in oil dispensers, time release mechanisms, vaporizers, etc.
edit: its a misjudgement about the stagnation of technology. How about "mistagnatechment"?
Ah man, I've been and done a mistagnatechment!