Its smart. A lot of people didnt upgrade to the X, and the lower price makes it very appealing to get the 11. Apple tv+ seems like a great deal at only 5 dollars, and should attract tons of new customers, even though the service really doesnt have a great width of content, but apple is good at hiding that, marketing it as a viable alternative to netflix. Shareholders will be very happy at the next earnings call, and the stock has already been showing that.