But at the end of the day it's not the opinion of a super-set of consumers that really matters. For owners of iPhones its whether the phone meets their own requirements and expectations that matters. Not whether huge tranches of non-iPhone owners agree with them or not.

I don't give a rat's butt whether 70% of consumers don't care about the features and characteristics of my phone. I care about them, and that's all that matters. Currently rocking a 6s which is serving me fine though.