No, the media underhyped it. It's a remote code execution vulnerability that's triggered by visiting a website.
What's kind of sad is that this story was not used to enlighten the general population on how exactly the modern information security works (which can be reduced to "nothing is secure").
That wasn't an actual headline though. You can find: "Google Warns 1 Billion Apple Users They May Have Been Attacked." Which is quite different and doesn't conform to your complaint as well.
> The details of the exploits are being kept a secret
They are not.
> Four out of the six bugs can trigger a malicious code on an iOS device, and a user doesn’t even need to do anything. Simply sending the message to the phone will execute the code once a person opens and looks at the message.
No.
The article also fails to mention that the the bugs targeted previous versions of iOS and have been fixed by Apple. And finally, the title makes it clear that "1B Apple users could be hacked", which is categorically false and much closer in meaning to my headline than yours.
https://www.cultofmac.com/53323/jailbreakme-2-0-jailbreaks-i...
Edit: I use ‘letting’ above loosely meaning that the specific website mentioned allowed the visitor to control whether the exploit was actually executed or not.
Of course, being 0-days, this is speculation on Apple's part.
> When Google approached us, we were already in the process of fixing the exploited bugs.
This is an interesting twist: Apple apparently knew about these bugs prior to Google Project Zero's involvement? The media overhyped the vulnerabilities (as they normally do), but this statement seems like it's blaming Google for making a big deal of something that Apple supposedly didn't need help on. Not a good look for Apple to be throwing shade in a public statement :/