If you want to stay with cars, it’s like Google saying when you buy their car, you are only allowed to go to 6 pre determined destinations in their vehicles.

Some people find comfort in the lack of choice, since they know the drive won’t be “dangerous”, but for the rest of us, we want to make the choice of destination ourselves.

We simply want the choice to open our options without these companies punishing the consumer over making a choice with a very expensive piece of hardware we own.

This scenario still doesn’t prevent Apple and Google from providing their tightly controlled closed garden of choices for those that want it that way, but for the rest of us, we get our freedom back.