English plugs are designed to land pins up and stab unsuspecting intruders in the foot. That's the best design feature because A: defence, and B: accidentally pulling the plug out is harder as the cable exit is mostly never in the pin direction.

* Pin contact order is guaranteed.

* Shuttering of L/N is mandatory.

* Also not a plug thing, but 230V = lower current = lower heat, less fire risk. And less copper!