Re:A man who destroyed his multimillion dollar company in 10...
by pavlov on Wednesday August 28, 2019 @03:08PM
(#20822966)
The value of the well-told story applies equally well to products that do have intrinsic utility. Look at how we developers choose the software we use.
People making these decisions often claim their choices are made on purely rational grounds. But why then do large companies choose to spend so much money marketing things like Kubernetes, React, MongoDB, Red Hat Linux, etc? Surely these high-quality projects would stand their own in a marketplace of open code even without the money...
Some software companies like Oracle tell their stories primarily to corporate buyers, and developers sneer at them, thinking they're too smart to fall for that. Other companies like Google, Facebook and Microsoft have learned to tell their stories in ways that leave developers oblivious that they're being marketed to.
People making these decisions often claim their choices are made on purely rational grounds. But why then do large companies choose to spend so much money marketing things like Kubernetes, React, MongoDB, Red Hat Linux, etc? Surely these high-quality projects would stand their own in a marketplace of open code even without the money...
Some software companies like Oracle tell their stories primarily to corporate buyers, and developers sneer at them, thinking they're too smart to fall for that. Other companies like Google, Facebook and Microsoft have learned to tell their stories in ways that leave developers oblivious that they're being marketed to.