I think for the consumer who is willing to put in the effort, it's not hard to find the true artists. Sometimes they may be on the billboard 100, but chances are most of them are not. There's a rabbit hole of art to consume and pontificate over. I don't think the tragedy is that more people aren't aware of great artists. I think the real tragedy is that even if they were aware of it, they wouldn't give a damn.
Perhaps a solution should be engineered for that consumer who is looking, and that would be an art to avoid the mainstream bloat that would come with producing a mechanism like that.
You'll notice the bait-and-switch modern society does here. We're supposed to value and respect artists, because they're "morons (...) who create for the sake of creating", who want to express their feelings and communicate their thoughts. And then we're given "artists" whose primary purpose is to make money through their creative works. I think we shouldn't be calling these two groups of people using the same word.