Selection bias. Jeff's customers are not representative of Jeff's would-be customers, like the ones he casually dismissed in his previous post.

No one is talking about "artsy fartsy", whatever that means (are Jeff's RPG stories "roley poley"?); they are talking about coherent colors and style and uncluttered non-distracting layout. Many/most successful indie games look decent not ugly, and not "artsy fartsy".