Many guides to creating Hackintosh setups hinge on having at least one existing Mac. The only saving grace for KVM is that people have developed tools to download macOS directly from the Mac App Store CDN and deal with the DMG image.
Since you’ve been doing this for a while, perhaps you’ve simply forgotten that running macOS natively on VMware outside macOS actually requires patching? Granted, there is a tool[1] for this that is pretty popular and easy to use. But it’s still required when running without hacks.
Finally, where are you getting your installation media? Apple only allows downloads of macOS installation media via the Mac App Store.
I suspect you may possibly be referring to using pre-configured Hackintosh VMs that use EFI emulation and FakeSMC instead of running natively. Frankly, I just don’t trust OS images from random sketchy third parties.
Notice that you'll find cloud providers offering Linux and Windows, but almost never MacOS virtual machines.