Re:What Netflix’s ‘Great Hack’ Gets Wrong About Cambridge An...
by bertil on Monday August 26, 2019 @07:55PM
(#20804909)
> How could it be good for a corporation to hire psychologists to manipulate customers into spending more time on their product?
The effort was precisely to offer a different objective than time spent on the site, that is a reasonable first approximation for usability and relevance, but not a good self-referential objective. There is evidence that mirroring content has a positive psychological impact.
The other examples are decent (if you explicitly opt-in, not just mindlessly click a checkbox), but that Facebook one...seriously? It is extremely disappointing to see someone use that as an example of "good manipulation" on a site like this non-sarcastically. How could it be good for a corporation to hire psychologists to manipulate customers into spending more time on their product? Especially a product that is known to negatively affect mental health. It's hardly any different from Joe Camel trying to push kids to smoke.