It's called landmark routing and available for a couple of years. Usually in countries without complete street name coverage where "go left after the post office" is what people used for ages (even if the post office moved).

https://googleindia.blogspot.com/2009/12/turn-right-after-pe...

https://ezdrivingdirections.com/ "[Mapquest] offers landmark-assisted routing by providing places of interest along the way for both driving and walking directions. For example, it may tell you to turn left on Route 19, right after the tennis courts."