Is getting fuel in India really such a hassle that people are willing to pay a premium to get the fuel delivered to them? How big is this market?

I live in Europe, and have never been to India, so I don't know about the situation there. But personally I can't imagine paying for a service that would maybe save me 5 minutes per week.

I opened their website and they show refilling generators. In india electricity is unrelieable even in the best cities(including bangalore.) So every office and apartment has generators.

Ah, that makes sense! Thanks for the clarification, I should have visited their website before posting my comment.

From my experience, no - its not that big a hassle. However labour is really cheap in India so if someone will deliver it for not much cost why not.

Though I might worry a bit about the what if someone spills petrol and drops a cigarette business. Petrol stations have underground tanks and some distance from habitation to deal with that.

In the U.S. there is Yoshi: https://www.startyoshi.com/

They might make good servicing the scooter rental business which is booming in India.

The pivot to MyElectricityPlug seems inevitable.

This can easily pivot to Battery charging / replacement.