I was all ready to come impotently complain about the colloquial usage of "Fail" as a noun in a serious context like this but I see that it's "Failure" in the actual headline. Did the Times change it?

On a more substantive note, it's interesting that, despite embedding idlewords' tweet on the subject, the gloss on the article is more about China's actions and not really at all about the complicity of the American social media networks being "targeted."

The Firewall kind of works against China in this space, I guess. Activity originating from China on Twitter is far more unambiguously recognizable as state-directed than it is in many other places.