That was Microsoft’s fault. No one asked Microsoft to shovel ads in my operating system, no one told them to force telemetry, it was Microsoft's choice not to open up retail stores everywhere with trained staff who can handle a broken or replacement device immediately. They didn’t provide a curated App Store where I didn’t have to worry about malware.

Microsoft did nothing to earn the trust (instead the broke the trust) and business of customers, why should they have succeeded?

I don't disagree with your points. And I don't like Microsoft either. But there's still no alternative to Android and iOS.