And I've also witnessed many successful social media platforms evolve in the post-Facebook era (Snapchat, Twitter, Tumblr, TikTok). There are also a plethora of small communities like DeviantArt, image boards, and specialty forums. My point is, of course cloning an existing platform won't pull populations away from it - users are sticky. That's true with any product. Folks need a reason to move, and once they have that reason, they're happy to do so. The beauty of social media is you don't even have to move, you can just have accounts in both places.
So I don't think the fact that a Facebook clone failed means that Facebook has a monopoly on social media. They might have a strong momentum with users that prefer Facebook-flavored social media, but given the market of all the different available platforms, it doesn't seem like there is a lot of demand for Facebook #2. Having a differentiator is the killer, and that makes the difference between G+ and TikTok.
Edit: incoherence
Microsoft did nothing to earn the trust (instead the broke the trust) and business of customers, why should they have succeeded?
not if 'big tech' enables (russians|the people) to pick unfavored generals and upset the status quo
Your second point is just whataboutism. Investigating Google now doesn’t mean Equifax can’t be investigated later.
Your first point is correct, however. Competition in some fields is declining; Amazon is the dominant internet retailer by a large margin. Google has even larger dominion over the online ad space, save for walled gardens. Investigation of large tech companies is justified on its merits. It is likely that some companies have not broken any laws, but there is value to investigation.
I am not trying to what-about around Google possibly having some skeletons in their closet - just pointing out that the company screaming "hey, I'm handling data irresponsibly" is not being investigated, but the ones that have been the target of techno-fear-mongering smear campaigns are. Makes me question that the motivation of the investigation is not actually to benefit the average consumer.
[0] https://fortune.com/2017/02/22/startups-2017-challenger/
One aspect of the investigation claims that tech companies are stifling competition and that the big names are monopolistic. I'd argue that's as far from reality as possible - it's never been easier to start a tech company, and the barrier to entry is extremely low. You know a market with a high barrier to entry, and literal laws preventing new competition? Internet service providers. Investigate the ISPs instead.
The second aspect of the probe surrounds concerns about personal data and its aggregation. But why bother investigating how Google et al are handling this data when there are clear offenders who have behaved with gross negligence and suffered no consequences (Equifax)? If those companies are not investigated, what possible reason could there be to investigate Google (who have not suffered a large-scale data breach) other than politically-motivated harassment? You know what would be more productive than investigating big tech companies - passing actual legislation like the GDPR to set up a framework to prevent the kind of privacy issue these legislators are supposedly concerned with.