A workplace where candidates get auto-rejected because their resume is in a different format, or because of a LinkedIn profile picture, is probably not where the person in the article might want to work. For many people, part of whether somewhere is a “good fit” for them depends on whether they can still live their same life after getting the job. If an employer is willing to reject applications just because of profile pictures (not so-called “merit”), actually working there is probably a similar experience.