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Re:US Gen Z and the iMessage Lock-In by mr_toad on Friday August 16, 2019 @11:46PM (#20721880)
> What does iMessage do to get to all cell phone users?

SMS fallback. iMessage is the default SMS app. You send a message to a phone number. That’s it, you’re already using it. If they have an iPhone too you get extra features.

From an onboarding and UX perspective it’s genius/obvious.

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